WESTWORLD

For the launch of WESTWORLD Season Two, we embraced Dr.Ford’s ‘new narrative’ and allowed chaos to take control of Sky Atlantic. As systems began to malfunction and fail within WESTWORLD, the corruption spread out of the show and in to our channel brand and marketing.

In line with HBO’s international campaign, we incorporated hidden code within our idents, rewarding U.K fans of the show with cryptic content. This allowed the Sky Atlantic audience the opportunity to be part of the global hype and fuel social chatter around this hotly anticipated, cerebral show.

We also distributed corrupted emails to Sky subscribers, raising awareness of the technical problems that were being experienced at WESTWORLD, and promoting our On Demand/Catch up service ahead of the launch of season two.