The weekend starts on Friday night.
The brief was simple - Sky Movies premieres are moving to Friday nights. To bring this message alive, I wrote and directed this spot based on the concept ‘the weekend now starts on Friday night’. I wanted to capture the Friday night feeling; people and families coming together to celebrate the end of the working week and relax with a movie.
The Team
Client: Sky Movies
Agency: Sky Creative Agency
Creative Director: Ross Dyer
Writer, director, and editor: Dan Morgan
DOP: Tim Green
Producer: Jilly Ticehurst and Rupert Style