Responsible for creative direction on behalf of Cineflix Rights and HELIUM for the creation of all launch marketing materials for international distribution, used across platform within the commissioning territory (Paramount+ Australia). Commissioning, briefing, and overseeing the design agency through all stages of development from concept to final execution. The photography for this campaign was shot by the unit photographer working to a bespoke brief.
This artwork was used extensively across Sydney as part of the local launch of Paramount+ with a huge OOH campaign including billboard, and bus wraps.
The Team
Producers : Helium
Key art agency : The Creative Partnership
photographer: Daniel Asher-Smith
A/V agency: Ratchet
Editor: Nick Usher