THE MUPPETS
This campaign was initially briefed with the caveat to only use pre-existing marketing assets. However, after weeks of hard work, pitching, presentations and endless late-night international conference calls, we successfully sold in an entirely originated campaign and received the green light to travel to Hollywood to shoot with The Muppets.
On-air concept - Outtakes
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Animal's Outtakes
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PSA from Sam Eagle
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Launch promo 'Outtakes'
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Waldorf & Statler roast Sky One
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Zoot's outtakes
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Bunsen & Beaker - hidden cameras
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Gonzo & Janice outtakes
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Miss Piggy Sky One ident
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Kermit Ident